Marketing & Brand Strategy

The Marketing and Brand Strategy team harnesses the ideas and insights from across our campuses, bringing Duke’s strategic tenets to life through campaign and data-driven content with visually compelling stories and content. We produce high-production design, videos, graphics, messaging and on-brand collateral across all mediums to deliver an excellent experience.

We are responsible for the integrity, implementation and management of the Duke brand story and its associated branding, facilitating coordination between schools, initiatives, and centers. Through thoughtful consistency of message, tone of voice and visual presence, we establish and strengthen connections with our audiences and reinforce Duke’s standing and reputation.

We tell Duke’s brand story through its flagship channels Duke Today, The Duke Daily, The Duke Weekly. We work closely with our campus partners across the University and Health system to identify, develop and amplify the best of Duke’s talents and it’s people.

News & Media Relations

The News and Media Relations team brings Duke’s priorities to the world outside of the university, through traditional media and multimedia stories, opinion pieces and media briefings. The MPA group works with professors and administrators across the university to promote the work of the school, departments and individual faculty members. Our goal is to make academic work accessible to experts and the broader public. By identifying current emerging topics and trends, MPA staff can quickly coordinate faculty comments and briefings, and assist faculty in getting their own opinion pieces published. 

The success of the team is built upon the broad knowledge and experience of its members. Before coming to Duke, team members were reporters, editors, scientists, filmmakers and more. At its best, MPA is in close coordination with Marketing and Brand Strategy teams, so that all work delivered by University Communications is as consistent, robust and dynamic as possible.