Digital & Brand Strategy

The Digital and Brand Strategy team harnesses the ideas and insights from across our campuses, bringing Duke stories to life through quality storytelling using high-impact, visually compelling content. We produce high-production design, videos, graphics, messaging and stories across all mediums to deliver an excellent experience.

We are responsible for the integrity, implementation and management of the Duke brand and all of its associated collateral, facilitating brand coordination between schools, initiatives, and centers. Through thoughtful consistency of message, tone of voice and visual presence, we establish and strengthen connections with our audiences and reinforce Duke’s standing and reputation.

We tell Duke’s stories through its flagship channels Duke Today, The Duke Daily, The Duke Weekly. We also lead Duke’s communicator network and social media working group as part of our commitment to fostering strong connections and aligning communications throughout the university and health system.

News & Media Relations

The News and Media Relations team brings Duke’s priorities to the world outside of the university, through traditional media and multimedia stories, opinion pieces and media briefings. The MPA group works with professors and administrators across the university to promote the work of the school, departments and individual faculty members. Our goal is to make academic work accessible to experts and the broader public. By identifying current emerging topics and trends, MPA staff can quickly coordinate faculty comments and briefings, and assist faculty in getting their own opinion pieces published. 

The success of the team is built upon the broad knowledge and experience of its members. Before coming to Duke, team members were reporters, editors, scientists, filmmakers and more. At its best, MPA is in close coordination with marketing, digital and Brand Strategy teams, so that all work delivered by University Communications is as consistent, robust and dynamic as possible.