Faces of Research, part of the Duke Research Saves Lives campaign, transforms a single storytelling idea — highlighting patients whose lives were changed by Duke research — into a multi‑channel brand experience. What began as a digital photo essay evolved into a powerful campaign across online and physical spaces.
The effort spanned photography, audio‑driven stories, social media content, YouTube podcast‑style pieces and a large‑format mobile physical installation. Each element amplifies patient voices and showcases the impact of Duke research.
