Duke’s new homepage reimagines the university’s front door from a static link directory into a dynamic, theme‑driven storytelling hub. Built to reflect shifting user behavior and unify decentralized communications, the homepage now delivers an evolving narrative aligned with Duke’s institutional priorities. The first theme featured Duke’s work and engagement across North Carolina.
Homepage storytelling features immersive visuals, video, ambient audio, curated stories from schools and units, and navigation that guides users intuitively into Duke’s academic and institutional ecosystem.